Laliga North America & Livelike Partner to Reinvent the Match Day Experience by Curating Watch Parties With Laliga Legends & Fans

NEW YORK – OCTOBER 14, 2020 – LaLiga North America and LiveLike today announced a new partnership that will bring an interactive fan experience to live events during the upcoming 2020-2021 season. Planned for key LaLiga match days starting with the first El Clasico on October 24th, a select group of fans will be invited to an exclusive watch party hosted by a LaLiga legend.

The experience, which is powered by LiveLike, will feature video Q&As with the LaLiga former players before and after each game, and at halftime; a live-synced chat room during the game to talk about the game with the player and other VIP attendees; and additional features that enhance the viewing experience, and bring fans together at a time during which they aren’t able to physically be together at stadiums, pubs or homes.

“We are always looking for new and innovative ways to engage with our fans and bring LaLiga, its clubs and players closer to them,” said LaLiga North America CEO Boris Gartner. “This partnership provides our fans a unique experience of watching LaLiga’s biggest matches with former LaLiga players and legends, and other fans who share the same passion for football.”

Added Miheer Walavalkar, CEO and co-founder of LiveLike, “LaLiga is creatively bringing VIP activations to big matches using our interactive technology, and we look forward to continuing to work with them – as well as other leagues, teams and brands looking to bring fans closer to the action through watch parties and other  premium experiences that we believe will continue to be long after the pandemic.”

LaLiga Legends participating in the watch parties include Diego Forlán, Fernando Morientes, Samuel Eto’o, Fernando Redondo and Kanouté, among others.  A total of five VIP events will be available during the season for selected participants.

LiveLike’s watch parties and other interactive features enable fans to interact around live events, and deliver unique engagement, retention and monetization opportunities for content owners and sports rights holders, leagues and teams.  LiveLike’s technology is easily integrated directly into its partners’ apps and websites, allowing them to create enhanced experiences for fans that are already using these platforms.  In addition to LaLiga, LiveLike is bringing this technology to sports partners such asTurner Sports (NBA Playoffs), Sky Sports (English Premier League) and FloSports, as well as to entertainment, news and other companies.

About LaLiga North America:

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

About LiveLike:

LiveLike brings the next generation of digital fan experiences to live events.  Its technology allows content owners and platforms to engage their audiences through interactive and immersive experiences, significantly changing the way people view live sports and entertainment. Founded in 2015, LiveLike initially built a successful business with a focus on bringing fans to the biggest live sporting events in the world through virtual reality – from the Super Bowl and FIFA World Cup, to the French Open, UEFA Champions League, European Championships and more.  The company has spent the past two years developing a suite of tools that brings new engagement and monetization opportunities to  media companies, publishers, brands, sports leagues and clubs, through proprietary software that is integrated seamlessly and directly into their existing mobile apps and websites. This SaaS toolkit creates a unique social experience that includes features such as spoiler-free co-watching, gamification, interactivity, influencer-led chats, brand integration opportunities, and more.  Officially launched in 2020, LiveLike’s new fan engagement offering has already been integrated with Sky Sports (English Premier League),  FloSports and Turner Sports (NBA). The company is also expanding beyond sports, applying its technology and expertise to new categories, including entertainment and news.

Press Contacts:

For LiveLike
Matt Biscuiti and Kevin Broderick
The Lippin Group

For La Liga North America
Ben Sosenko
Relevant Sports Group