LiveLike and Segment Partner to Power Personalized Customer Experiences

LiveLike and Segment Partner to Power Personalized Customer Experiences

In today’s fast-paced digital landscape, businesses need to stay ahead of the game to succeed. And that means leveraging the power of customer data.

Enter the superhero of modern marketing, customer data platforms (CDPs). 

CDPs help businesses collect and unify first-party customer data from multiple sources or platforms to build a complete and comprehensive view of each user. This first-party data is then used by marketers to make informed decisions about their platform experience and messaging and personalize their campaigns. With easy-to-use, low to no-code integration options, CDPs also allow clients to save valuable time, money, and resources that would have otherwise been spent on complex integration processes, allowing them to prioritize other areas of business growth.

With this partnership, Segment can streamline the process of collecting customer data from digital platforms like websites and apps and deliver it directly to LiveLike without requiring any direct integration between your applications and LiveLike via our SDK or APIs. This exchange of data empowers LiveLike and its clients to create automated rewards systems that are triggered by specific user actions from your applications, resulting in a hyper-customized rewards system that saves clients valuable time and resources. 

How It Works

Segment’s ecosystem consists of two main components: sources and destinations. Sources are the digital platforms that send data to Segment, while destinations are the platforms that Segment sends data to.

What’s unique about LiveLike is that it can act as both a source and a destination. As a source, LiveLike can send data to Segment collected via polls, quizzes, badges earned, etc., allowing clients to gain valuable insights into user behavior. As a destination, LiveLike can receive data from Segment, enabling clients to reward users for their actions on proprietary platforms and ultimately drive desired user behaviors.

LiveLike as a Destination

STEP 1: Data is collected by proprietary platforms (websites/apps) and sent to Segment

STEP 2: Data collected by Segment is forwarded to LiveLike in real-time

STEP 3: LiveLike uses Segment data to reward users for actions taken on your platform

How It Works

STEP 1: LiveLike collects zero-party and first-party customer data through interactive, community and loyalty-building tools

STEP 2: Data collected via LiveLike tools are sent to Segment in real-time

STEP 3: Segment customers can use LiveLike data to drive personalization through push notifications and email marketing campaigns, as well as data enrichment for further segmenting and personalization

With LiveLike and Segment, customers can easily define and track events that enable and reward actions in a click-through manner from the Segment dashboard. This enables LiveLike to create rewards that are mapped to those actions coming through Segment.

How LiveLike and Segment Will Benefit Your Platform

This powerful integration allows for the seamless collection and activation of customer data, enabling the creation of hyper-personalized rewards systems triggered by specific user actions, all while saving clients valuable time and resources.

Customized Loyalty Programs: Leveraging Data to Personalize Rewards Systems and Increase Fan Engagement

Data-driven loyalty programs use customer data to create personalized experiences that increase fan engagement, encourage repeat business and boost brand loyalty. By analyzing customer behavior and preferences, businesses can offer custom rewards, promotions, and loyalty messaging in response to specific events happening within their source application. This can help increase user engagement and retention by providing a more personalized and gamified user experience.

Seamless Automation: Save Time & Resources With Automated Reward Delivery

By integrating Segment and LiveLike, customers can automate the process of delivering rewards to users based on specific events or triggers within their application. This can save time and resources by eliminating the need for manual intervention.

Enhanced Data Analysis: Gain Deeper Insights into User Behaviours

Segment provides detailed insights and analytics about user behavior and interactions with the source application. By integrating with LiveLike, customers can gain further insights into how users engage with reward systems and gamification features, allowing for more informed decision-making and optimization of the user experience.

Overall, the integration of Segment with LiveLike empowers teams to leverage the most relevant and valuable data in their digital experiences, maximizing fan engagement, retention rates, and monetization opportunities. By unifying user data from multiple sources, LiveLike and Segment can deliver 360° customer views that enable brands to create personalized polls, quizzes, alerts, promotions, and data-driven loyalty programs.

LiveLike’s partnership with YES network is a great example of how LiveLike and Segment can power these effective loyalty rewards programs. So far, YES network has used features like progress charts, quests, and other rewards features to create more personalized and engaging loyalty systems, leveraging the robust co-offering of Segment’s CDP capabilities with LiveLike’s engagement tools.

“We’re beyond excited to team up with Segment and take customer engagement to the next level,” said Miheer Walavalkar, LiveLike co-founder and CEO. “Our cutting-edge suite of engagement tools, paired with Segment’s powerful customer data platform, will allow brands to deliver hyper-personalized experiences that truly resonate with their audiences.”

About LiveLike 

LiveLike is not just another digital engagement platform; it is a powerful tool for transforming passive digital users into active and engaged fans, by providing them with hypercustomized and unforgettable platform experiences. With interactive widgets such as polls, quizzes, cheer meters, live chats, and loyalty rewards systems that can be tailored to meet a brand’s unique digital product goals, LiveLike creates an environment where audiences are eager to participate, engage, and build lasting loyalty and fandom.

About Segment 

Segment is a leading CDP that helps businesses to collect, unify, and connect their customer data across different channels and touchpoints. It provides a single point of data collection that can integrate with hundreds of other platforms and tools, enabling businesses to understand their customers better and personalize their experiences. Segment’s platform also offers analytics and insights that help businesses make data-driven decisions and optimize their customer engagement strategies.

To learn more about how to get started with LiveLike and Segment, schedule a custom demo here.

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