Selects LiveLike Audience Engagement Platform to Bring Virtual Watch Parties to Upcoming Concerts

Jan 29, 2021

Interactive Features to be Available to Fans who Stream Cage the Elephant Pay-Per-View Concert on January 30

LOS ANGELES – January 29, 2021 –, the leading live music platform for the largest touring artists in the world, and LiveLike, a pioneer in next generation digital fan experiences for live events, are working together to bring virtual watch parties to concerts, including those featuring artists such as Pearl Jam, the Avett Brothers, Widespread Panic, The Radiators and more. After a soft launch late last year, the next concert to be utilizing LiveLike’s interactivity will be Cage the Elephant on January 30.

LiveLike’s audience engagement platform has been integrated directly into, powering an enhanced streaming experience, through which new, social viewing elements are being added to concert webcasts. This includes public, private and influencer chats, depending on the event, as well as other custom features that give fans the ability to watch and interact together.

“When the entire concert business went on lockdown, jumped in and started a series of nightly free streams from bands like Metallica, Phish, Dave Matthews Band, and Dead & Company. The huge audiences we reached each night (peaking at 30 million) were tent-pole events for fans worldwide to gather together in the name of music,” said Founder/CEO Brad Serling. “We wanted to bring that excitement into our ticketed live stream experience, and LiveLike offers the most fan-friendly toolkit to augment our best-of-breed streams for the largest touring artists who typically sell out stadiums worldwide as well as the small bands used to playing at the club level.”

“As we kick off 2021, it is more evident than ever that fans crave new ways to connect with each other around live events they love — something we have seen time and time again with sports, and which translates perfectly to music,” said Miheer Walavalkar, LiveLike co-founder and CEO. “Virtual concerts have exploded in popularity, especially with fans kept at home, and now that we have seen what is possible, this space will continue to grow, well beyond the pandemic. The premium content available with is the ideal showcase for our audience engagement platform, and we are excited that they have chosen us as a partner.”


Founded in 1997 as a fan site for downloading live music, has evolved into the leading live music platform for the largest touring artists in the world. Bruce Springsteen, Metallica, Pearl Jam, Phish, Jimmy Buffett, Jack White, Red Hot Chili Peppers, Dead & Company, and many others distribute recordings of thousands of concerts they play through The platform offers live streams, downloads, CDs, Video on Demand, and the only streaming service dedicated to live music, delivering exclusive live content to millions of fans daily. is available on iOS, Android, AppleTV, Sonos, BluOS, and Desktop. Visit for a 30-day free trial.


About LiveLike

LiveLike is a pioneer in next-generation fan engagement for live entertainment. The Company’s platform is used by media companies globally to transform their digital properties into communal and interactive viewing experiences. LiveLike has connected audiences to the biggest live events in the world, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to enhance their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports properties, from Canal+ and Sky Group to FOX, the NBA,, and WarnerMedia, among others. For more information, visit