eSkootr Championship and LiveLike Join Forces to Bring Racing Action Closer to Fans Through Interactive Features

NEW YORK – November 15, 2021 – The eSkootr Championship (eSC) is pleased to announce its partnership with LiveLike, an audience engagement platform that incorporates community, interactivity, and gamification to the online user experience. LiveLike’s cutting-edge approach enables sports and media companies to activate their audience and empower their fans via customized, interactive features. With this partnership, eSC will be leveraging LiveLike’s extensive toolkit and invaluable industry expertise to engage a worldwide community of fans and users.

When eSC takes to the track for its first event next spring, the series will present a new competitive sport to the world and a new way of engaging with fans on a global scale. With a diverse range of riders already making eSC one of the most accessible competitive sports worldwide, LiveLike’s technology will ensure that the championship remains highly accessible to fans watching trackside and from home.

LiveLike will integrate directly into eSC’s digital platform to help fans interact with the event in real time and consume eSC content in a whole new way. As a technology-driven sport, eSC aims to be as ground-breaking off track as it is on track. Fans will be able to engage directly with other fans worldwide and with racing experts, commentators, and riders through chats, live polls, and even live race interactions.

Hrag Sarkissian, eSkootr Championship™ co-founder and CEO, said:

“We’re reimagining racing to make it more accessible than ever before. This means creating compelling new ways to connect fans to our riders and races, getting them closer and more involved in the action, whether at trackside or watching from home. That’s why we’re partnering with LiveLike, like us they’re on a mission to take fan engagement and interactive sporting experience to another level.”

Miheer Walavalkar, LiveLike co-founder and CEO, said:

“Hrag has been a friend to LiveLike for a long time, and we are grateful not only for his support but also his partnership. As the excitement continues to build toward eSC’s big event next year, the opportunity for enhanced fan interaction is clear. Our team is thrilled to be working closely with eSC to help them build features directly into their platform, including gamification elements that will keep their fan community engaged before, during, and after the competitions.”

LiveLike is just one of the media partners working with eSC as the world’s first electric scooter championship gears up for a global racing event which will race on specially created city centre tracks starting in spring 2022. eSC Chief Content Officer Sharon Fuller, will be speaking on a Future Prospects panel at the SportsPro OTT Summit on Tuesday with other sports media and technology leaders. The SportsPro OTT Summit is taking place between 15 – 18 November 2021.

About eSkootr Championship™

eSC is a brand new category of sport with the championship’s first races taking place in 2022. It will be accessible to all and promote the use of sustainable micromobility transportation in urban areas. Riders will race a specially designed eSkootr known as the S1-X. This eSkootr was developed by Ycom and Williams Advanced Engineering and can reach speeds of 100 km/h, on specially designed inner-city circuits. For more information, please visit

About LiveLike

LiveLike is a technology company dedicated to empowering digital experiences that enable deeper fan engagement, increased retention rates, and new monetization opportunities. LiveLike’s audience engagement platform and gamification engine helps top sports organizations and media companies to enhance the fan experience, increase the time spent interacting with their content, and unlock the power of first-party data. Through customized interactive and social features, LiveLike has connected fans to some of the biggest live events around the world, from the Super Bowl, FIFA World Cup, and NCAA March Madness, to concerts, festivals, and the U.S. presidential debates. Additionally, the company is actively expanding into new industries, bringing its technology to edtech, fintech, e-commerce, and publishing, with more to come. Headquartered in New York, LiveLike also has offices in India, Europe, and Canada, with staff located worldwide. For more information about LiveLike technology, partnerships and more, visit