Interactive Live Watch Parties Allow Laliga to Engage With Fans Worldwide

LiveLike and WMT Expand Relationship with Spain´s Globally Renowned Soccer League Following Successful North American Events with Verizon and Fanatiz

NEW YORK – MARCH 9, 2021 – After a successful debut in 2020 with interactive fan events in North America, LiveLike, the sports fan engagement platform for live entertainment, and WMT, a digital solutions and data-driven technology and marketing agency, today announced an expanded relationship with Spain´s renowned soccer league LaLiga for a global expansion of its Live Watch Party platform. Through this platform, LaLiga can uniquely engage with fans during live matches via digital watch parties, trivia, and gamification..

“LaLiga is committed to delivering unique and innovative experiences to our fans in every part of the world, especially during the current social distancing circumstances. We have reinvented ourselves and looked for solutions to give our fans a chance to keep sharing moments and interact with others around LaLiga matches,” said Oscar Mayo, Business, Marketing & International Development Director at LaLiga. “Our fans have really enjoyed being brought deeper into the game, and share unique, social experiences with their favorite teams, players, and each other, and we look forward to expanding this globally.”

LiveLike and WMT’s “Watch Parties for Brands” platform debuted in North America in October 2020, creating an interactive, communal experience for fans around live events. The platform utilizes LiveLike’s audience engagement suite — including watch parties, polling, reactions, trivia, gamification and more — and WMT’s proprietary real-time voice and video engagement experience. LaLiga North America utilized the platform for VIP activations -sponsored by Verizon- in which legendary players interact in real-time with a select group of fans before, during and after big matches. LaLiga North America also hosted an exclusive screening of a documentary film through the platform with fan clubs across the U.S., which was sponsored by Fanatiz.

“Our team thrives on building solutions that fulfill a market need and drive results,” said WMT Founder and CEO, Andres Focil. “Our unique video and voice-conferencing platform paired with LiveLike’s technology is a perfect match given the current demand to distribute and create real-time engagement around content for fans, whether live or on-demand. We look forward to expanding on the success with LaLiga, and to work with even more brands, teams, and leagues around the world who can use the Watch Party platform to further engage fans and drive revenue.”

Separately, as announced last year, LiveLike and WMT are also working together to bring similar offerings to the collegiate market, starting with Georgia Tech.

“We are grateful for our expanding relationship with LaLiga, and to be working closely with them and our partners at WMT to create communal viewing experiences for a growing, global fanbase,” said Miheer Walavalkar, LiveLike CEO and co-founder. “The desire to bring fans together has never been more top-of-mind, and LaLiga has taken on the challenge head-on by adopting new technology and innovations that are valuable not only during this time of social distancing, but which will continue to provide new opportunities to engage, retain and monetize audiences into the future.”

About LiveLike

LiveLike is a pioneer in next-generation fan engagement for live entertainment. The Company’s platform is used by media companies globally to transform their digital properties into communal and interactive viewing experiences. LiveLike has connected audiences to the biggest live events in the world, including the Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more. It empowers its partners to enhance their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities. Partners include leading media companies and sports properties, from Canal+ and Sky Group to FOX, the NBA,, and WarnerMedia, among others. For more information, visit


About WMT

WMT Digital is a full-service agency that consists of a team of engineers, designers and developers committed to using technology to solve complex problems. By examining user behavior through search patterns and usage data, the company builds one-of-a-kind digital products that inspire action and drive results. Grounded in targeted metrics, WMT crafts custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more. Many of the most respected names in sports partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Fighting Irish, and Ohio State Buckeyes. For more information, visit


Press Contacts:

For LiveLike
Matt Biscuiti and Kevin Broderick
The Lippin Group

Russin Royal
CRWN Partners