Globo and LiveLike partner to bring interactive fan experience to Masked Singer Brasil

New Interactive Features Include Prediction Games Where Fans Can Compete for Prizes

Rio de Janeiro and New York – February 28, 2024 — Major Brazilian television broadcaster, Globo, has partnered with LiveLike, a leading provider of audience engagement technology, to take the fan experience of its hit show, Masked Singer Brasil, to the next level with enhanced interactivity in time for the premiere of the fourth season.

Starting this month, Globo is bringing the Masked Singer fan community new opportunities to connect. Powered by LiveLike and accessed through a QR code displayed during the show, an interactive timeline showcasing updates, prediction games, weekly quizzes and a dedicated fan leaderboard are now available on the entertainment hub website, Gshow. There, fans can interact with the timeline features to compete for prizes while watching each weekly broadcast, enjoying a fun, social experience that keeps them engaged throughout the season.

“The Masked Singer franchise presents a uniquely communal environment for fans, who are passionate and already interact with each other on social media platforms while they watch. LiveLike’s engagement features will now bring them together on Globo’s platform, and add a new layer on top of their viewing experience,” said Miheer Walavalkar, LiveLike co-founder and CEO. “We are proud of how hard the team has worked, collaborating with Globo to quickly make these features live in time for the new season, and are delighted to have Globo as our first major South American partner as we continue to expand to entertainment companies in new markets.” 

“The partnership with LiveLike touches on a crucial point in our culture, which is innovation. With LiveLike we were able to incorporate an important need for the TV show in a short time, which is interaction with the public,” says Ana Cristina Porto, Globo tech manager.

LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to Globo, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, TF1, NASCAR, and YES Network, to name a few.

About Globo 

Latin America’s largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a media-tech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences with a complete viewing experience, which combines the ability to produce high-quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.

About LiveLike

LiveLike is a technology company dedicated to empowering digital experiences and building fan communities. Its leading audience engagement suite empowers businesses to captivate, engage, and monetize their audiences effectively. With a range of interactive features and gamification tools, LiveLike drives user participation, enhances user experiences, and generates meaningful insights based on first and zero-party data.

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