TF1 and LiveLike enhance EURO 2024 experience on TF1+ app
Football fans across the globe experienced UEFA EURO 2024 like never before, thanks to the groundbreaking collaboration between LiveLike and TF1. This year’s enhancements to the TF1+ app marked a pivotal moment in fan engagement, offering a dynamic and immersive experience during one of the world’s premier sporting events.
Building on the success of their previous partnership, which brought interactivity to the Star Academy fan experience in 2023, LiveLike and TF1 have taken their collaboration to new heights with the TF1+ app’s innovative Game Center experience.
Designed to enhance user engagement and enjoyment, the TF1+ Game Center provided a seamless second-screen experience for EURO 2024 fans, featuring:
- Live Statistics: Real-time updates on every play and player performance, ensuring users remain informed and engaged without leaving the app.
- Leaderboard: Comprehensive tracking of standings across EURO 2024 groups and individual fan rankings, keeping users connected to their favorite teams and players.
- Calendar: An integrated feature for tracking all match schedules directly within the TF1+ app, enhancing convenience and user engagement.
At LiveLike, our deep understanding of the sports industry and best practices enables us to deliver tailored solutions that meet the unique needs of our clients. The TF1+ Game Center is a testament to this expertise, offering:
- Flexibility and Customization: Clients can choose from eight different tab options—general information, interactive timeline, live chat, leaderboard, line-up, statistics, ranking, and calendar—each customizable to meet specific needs.
- Automated and Semi-Automated Modules: Our fully automated modules blend data and engagement to create a compelling, all-encompassing experience for fans. For even greater control, our semi-automation option allows editorial teams to tailor the experience using the LiveLike CMS, adding interactivity that aligns with the game’s pulse.
Since its launch, the TF1+ Game Center has seen remarkable engagement. Within the first five days, over 50k new users joined the calendar feature, and 30k new users engaged with the leaderboard.
This surge underscores the excitement and value our enhanced features bring to football fans around the world, making EURO 2024 an even more engaging, accessible experience. With our Game Center activation, the TF1+ app emerged this year as the ultimate platform for EURO fans to stay ahead of the game.
A Legacy of Success For LiveLike x TF1: Star Academy Collaboration
In 2023, LiveLike and TF1 enhanced fan engagement for the return of Star Academy with a suite of interactive features on the MyTF1 platform. The collaboration introduced:
- Interactive Widgets: Daily polls and quizzes on the Star Academy landing page to engage viewers and gather valuable feedback.
- Ask Me Anything Widgets: A textbox for fans to send messages and support their favorite contestants, integrated into a ‘Hug Room’, where top contestants answered fan questions.
This initiative significantly boosted viewer engagement and enabled TF1 to tailor content based on fan interactions and feedback. In the first 3 months of launch, the platform saw over 120k unique interactions, and more than 25k AMA messages sent by fans to contestants.
As LiveLike continues to innovate, our commitment to advancing fan interaction remains unwavering. Stay tuned for updates on new features and expanded offerings for future games and tournaments.
About LiveLike
LiveLike is a leading provider of interactive technology solutions that transform viewer engagement and experience. Our innovative platform offers customizable modules and seamless integration to create immersive experiences for fans worldwide.
About TF1
TF1 is a prominent French television network known for its diverse programming and commitment to delivering engaging content to its viewers.
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