NEW YORK AND PARIS – November 14, 2023 — French television network TF1 Group has partnered with LiveLike, a leading provider of audience engagement technology, to transform the fan experience of its hit singing competition show, “Star Academy,” with enhanced interactivity.
LiveLike’s audience engagement suite is now integrated into the “Star Academy” section on MY TF1. Fans can enjoy features such as polls and ‘ask me anything’ chat sessions with contestants, enabling them to actively participate in the editorial storyline and engage with their favorite competitors.
“With some of the most passionate fans of any entertainment property, ‘Star Academy’ is an ideal program for innovation that brings the community closer to the rising stars being featured each week,” said Samuel Westberg, LiveLike’s CRO and co-founder. “It is a privilege to collaborate with TF1 Group on their engagement strategy as they seek new ways to encourage fan participation and generate excitement throughout the season.”
“The partnership enhances the digital user experience around a strategic TV show for TF1,” said Thierry Bonhomme, TF1 Group’s CTO. It engages the fanbase on a regular basis, adding innovative and interactive features. Some features like the ‘interactive box’ have been conceived in collaboration with the show’s producer, trying to create a 360° experience for the audience.”
LiveLike’s audience engagement suite is used by leading brands spanning sports and entertainment. Having built its reputation creating unique experiences around major sporting events such as the FIFA World Cup, NBA Playoffs, and European football, LiveLike’s technology has increasingly been used successfully to do the same with live concerts, music festivals, reality programming, and the U.S. presidential debates. In addition to the TF1 Group, LiveLike has partnered with organizations such as Canal+, FloSports, WarnerMedia Discovery, FOX, Jupiler Pro League, LaLiga, MSG, NASCAR, and YES Network, to name a few.
About TF1 Group
TF1 Group is a major player in the production, publication, and distribution of content.
Our operations are split between two divisions:
- The Media division is home to our free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI), our theme channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club), our on-demand content platforms (MYTF1, TFOU MAX), and the TF1 PUB advertising airtime sales house. We also operate in music production and live shows with Muzeek One.
- The Production division, with Newen Studios, is home to more than 50 creative companies and labels in France and abroad. The division creates and distributes programs across all genres and for all media industry players, from public-service and private-sector broadcasters to online platforms.
TF1 group operates in around 10 countries and employed 2,810 people as of 31 December 2022. In 2022, the Group generated revenue of €2,508m (Euronext Paris, compartment A: ISIN FR0000054900).
LiveLike is a technology company dedicated to empowering digital experiences and building fan communities. Its leading audience engagement suite empowers businesses to captivate, engage, and monetize their audiences effectively. With a range of interactive features and gamification tools, LiveLike drives user participation, enhances user experiences, and generates meaningful insights based on first and zero-party data.
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