LiveLike and France Télévisions join forces to revolutionize Olympic broadcasting

Paris, France – August 8, 2024 — France Télévisions, the major French television broadcaster, has joined forces with LiveLike, a leading provider of audience engagement technology, to revolutionize the viewing experience for the Paris Olympic Games. This groundbreaking partnership promises to bring fans closer to the action with cutting-edge social features and interactive tools that transform how viewers engage with Olympic content.

Launched in May 2024 around Roland Garros, the collaboration will elevate the excitement and camaraderie of the Olympic Games by redefining France Télévisions’ digital environment to encourage a greater sense of community and fan engagement. Those tuning into the Olympics on the france.tv platform will find themselves immersed in a social and interactive atmosphere.

LiveLike’s state-of-the-art engagement technology allows fans to participate in polls, answer quizzes, respond to questions, and make predictions, all while engaging in real-time conversations with other viewers worldwide. What’s more, France Télévisions’ LiveLike-powered live chat will be managed by renowned Twitch influencers this year, making the experience even more thrilling for fans.

Encarna Marquez, head of digital at France Télévisions explains, “France Télévisions is broadcasting over 50 hours of live content daily during the Paris 2024 Olympics and it was key for us to have an interaction with audiences. The Games are a moment of passion. We’re proud to offer the unique opportunity to share, comment and rejoice at all times to a whole new generation of viewers.”

LiveLike CRO Samuel Westberg added, “We are incredibly proud to be accompanying France Télévisions on one of the most prestigious events in the world, the Paris Olympics. Being able to deploy such a lean-forward experience on such a big event showcases the French innovative mindset on one end as well as the reliability and impact of our technology on new ways of consuming content. Our objective is to modernize experiences for fans in sports, and I think this is a great representation of that goal.”

With the Olympic Games in full swing, viewers are constantly seeking ways to engage with their favourite teams, events and moments. France Télévisions and LiveLike are at the forefront of enhancing this global event’s viewing experience, promising to redefine how fans can connect with the thrill of the Olympics.

Download the france.tv app today to experience the future of broadcasting, connect with fellow fans, and be part of the excitement that only the Olympics can bring, amplified by this latest partnership.

For more information about the collaboration and to stay updated on the latest features, visit LiveLike’s website and France Télévisions’ official site.

About LiveLike

LiveLike is a technology company dedicated to empowering digital experiences and building fan communities. Its leading audience engagement suite empowers businesses to captivate, engage, and monetize their audience effectively. With a range of interactive features and gamification tools, LiveLike drives user participation, enhances user experiences, and generates meaningful insights based on first and zero-party data.

About France Télévisions 

France Télévisions is the leading public broadcaster in France, offering a wide range of television and digital content. With a commitment to delivering high-quality programming and innovative viewing experiences, France Télévisions continues to be a trusted source of entertainment and information for audiences across the nation.