LiveLike Feature Spotlight:
Live Chats
These advanced messaging and live chat platforms are essential for real-time engagement, allowing fans to discuss, share, debate, and celebrate their favorite sports in real-time, creating a unified global community. Discord channels, for example, provide all-in-one communication hubs for fans to connect over their shared passions, make new friends, and stay updated on the latest information. Clubs like FC Barcelona and Manchester United have launched dedicated Discord communities where fans can join group chats, share multimedia content, and participate in voice and video calls.
Similarly, WhatsApp partnerships, like those with Mercedes AMG Petronas F1 or Sky Sports, provide direct communication channels through dedicated broadcasts, delivering real-time message updates and new alerts, highlight reels, behind-the-scenes footage, and exclusive interviews. Fans can also participate in polls and surveys, enjoying the perks of a personalized one-to-many broadcast service.
However, brands in 2024 recognize the importance of integrating these features directly into their own platforms; and LiveLike’s innovative live chat feature offers this unique advantage. LiveLike live chat feature offers advanced messaging for private, public, and influencer group chats, with stickers, GIFs, reactions, videos, images, moderation capabilities, and more. Unlike third-party platforms, LiveLike integrates directly into an organization’s platform, allowing greater control over user experience, data, and branding, keeping fans engaged on their proprietary platforms.
By leveraging the capabilities of platforms like Discord and WhatsApp, while offering a proprietary solution, LiveLike enables brands to cultivate a sense of belonging and connection among fans their way and ensure the excitement of a game is always just a chat message away.
Ways to Use Live Chats on Your Platform
LiveLike Live Chats can be integrated on top of any live content on your platform, including live video and live feeds, and live on any page of your platform, actionable through a CTA. By leveraging these three main applications, many of our clients, including FloSport, Golden State Warriors, Bally’s, Gigset.io, CBN, NBA, and WNBA, have integrated our live chat solution to successfully engage fans on their platforms.
Private Chats: Fostering Personalized Interactions
Private Chat Use Cases:
- NBA Digital: The NBA utilized our Private Chat feature to allow users to host private discussions with other fans of their choice during NBA Live games on Web, iOS, and Android applications.
- Gigset.io: Gigset used our Private Chat feature to allow fans to create dedicated, invite-only chat rooms for one-on-one or group conversations.
Public Group Chats: Enhancing Community Engagement
By allowing your users to communicate publicly with one another, you’ll create a feeling of belonging, open discussions to a wider fanbase and connect like-minded fans around the world.
Public Chat Use Cases:
- Sports: FloSport, Bally’s, and the Golden State Warriors have all integrated our Public Chat feature into their platforms to improve the overall user experience. FloSport and Bally’s use public chat on top of their video content during live sports events, allowing users to post GIFs, stickers, and custom reactions. The Golden State Warriors added live chat rooms with custom emoji reaction capabilities to their Game Mode app, on top of their Match Center experience.
- Entertainment: Gigset and CBN have utilized our Public Chat feature to bring a sense of community and camaraderie to their audience members during live shows. Gigset integrated public chat during its online music concerts, enabling fans to connect and share their passions with one another and the artist. CBN created a dedicated chat room space on its desktop platform, allowing users to send questions, comments, and prayers during their daily shows.
Influencer Chats: Connecting Fans with Their Favorites
Influencer Chat Use Case:
- 2021 WNBA Draft: In 2021, LiveLike created The WNBA Draft Fan Zone, an interactive fan engagement platform. By leveraging our Influencer Chat feature, they brought together the commissioner of the league, athletes, and other influencers and created a safe place for light interaction before, after and during games that generated great audience engagement.
Advanced Chat Possibilities
- In-App Notifications and Alerts: Instant notifications and message alerts ensure users stay updated with the latest information, developments, promotions and more. This allows brands to replicate a one-to-many broadcast experience, removing the need for users to rely on 3rd-party platforms to stay updated.
- User Avatars: Personalized avatars add a touch of individuality to fan interactions, allowing users to express themselves and forge deeper connections within the community. Giving users the ability to personalize their profiles fosters a sense of connection and investment in the platform experience.
- Custom or Built-In Stickers: Stickers inject fun and personality into conversations, enabling users to convey emotions and sentiments in a lively and expressive manner. Custom stickers also offer the opportunity to create branded visuals that are unique to your organization or to seasonal/limited-time events.
- Reactions: Reaction emojis offer a quick and easy way for users to express their feelings and opinions, fostering a sense of camaraderie and interaction within the community. Similar to stickers, reactions can be branded or custom-designed to highlight relevant imagery.
- Multimedia Elements: The integration of multimedia elements such as images, videos, and GIFs enriches conversations, making them more dynamic and engaging. This visual content enhances storytelling and enables users to share experiences and memories in a more seamless and engaging way.
Moderation Capabilities
Additionally, we offer automatic moderation, where chat messages are automatically filtered based on their contents so that manual moderation efforts are reduced. Our automatic filters are designed to analyze chat messages based on predefined criteria, such as keywords or objectionable content. Leveraging both keyword-driven filters and AI-driven models, our platform can swiftly identify and remove potentially harmful or offensive messages without requiring constant manual intervention.
By combining manual and automatic moderation capabilities, our platform enables hosts to effectively manage chat interactions, uphold community guidelines, and create a welcoming environment for participants. This proactive approach to moderation not only enhances the overall user experience but also cultivates a sense of trust, safety and respect within the community.
Why We Introduced Live Chats
In the digital age, sports fandom is no longer confined to the stands. LiveLike’s in-game chat feature brings the excitement, passion, and sense of belonging of a live stadium directly to fans’ screens and opens the possibilities for fan connection. Whether it’s a heated discussion during a game-winning play or connecting with favorite sports personalities, LiveLike’s chat features enhance the viewing experience like never before.
With LiveLike, the game isn’t just on the field—it’s in your hands, ready to be shared and celebrated with a global community of fans.
Get in touch to hear more about Live Chats or to learn how LiveLike can enhance your platform experience.