TOD Partners with LiveLike to Revolutionize Fan Engagement with Interactive Gamification

TOD, the leading sports and entertainment streaming platform in the MENA region and a BeIN Media Group company, has appointed LiveLike to help bring the experience on the TOD streaming platform to the next level. Together, TOD and LiveLike will be implementing interactive and immersive experiences that will transform how fans connect with sports and entertainment. Launching early next year, this collaboration leverages gamification, loyalty, rewards, and live interaction to deliver a streaming experience that isn’t just watched, but felt.

Today’s viewers don’t just want to consume passively—they want to connect, engage, and feel part of the action. And that’s exactly what LiveLike and TOD are delivering. Through a blend of innovative gamification tools and live engagement features, TOD will enable users to actively participate in the programming they love, turning traditional passive viewing into an interactive experience that encourages fans to return to the platform. “We are proud to have been selected by TOD to bring best-in-class engaging experiences to the MENA region,” says LiveLike’s CRO, Samuel Westberg. “TOD is the reference in the region and we are excited to help them bring their platform to the next level in terms of fun and interactivity on the platform.”

With the extensive content library that TOD provides, and LiveLike’s experience in delivering transformational experiences to partners around the world, this is the ideal collaboration to keep making TOD the leader in the region and the example of what new digital experiences should look like.

The new TOD experience is designed with the viewer in mind, prioritizing immersive, social, and interactive environments to create an engaged and enthusiastic user base that’s here to stay. “Our collaboration with LiveLike is about creating an environment where our audience can engage in ways that feel authentic and exciting. By focusing on interactive and social features, we’re not just enhancing viewership; we’re building a community where every moment feels more connected,” said James Walmsley, Director of Technology at TOD.

This partnership between LiveLike and TOD is just the beginning of what’s possible. Together, LiveLike and TOD will be pioneering a new era in streaming, where fans watch, engage, and connect like never before. By embedding gamified features and social engagement tools, TOD isn’t just a streaming platform—it’s a community where every fan has a role to play and a reason to return.