LiveLike Feature Spotlight: The Power of Quests

The main reason we introduced Quests as a part of our offering was to provide brands with the most efficient tools to achieve their unique business goals and overcome challenges they may face on their platform. 

Since quests can include any task actions within or outside of the LiveLike ecosystem, the possibilities for driving user behavior are endless. Whether it’s boosting subscriptions, promoting key features, or expanding your user base, quests provide a flexible mechanism to incentivize desired actions and steer users toward valuable interactions.

What’s more, thanks to our existing robust loyalty rewards system within our offering, we have ensured the integration of quests and rewards is a seamless and highly effective joint solution when done through LiveLike. By leveraging our established infrastructure, LiveLike Quest users can effortlessly tie quests to specific rewards, automating the process of awarding users with points, badges, and prizes upon quest completion and task fulfillment. 

This integration not only enhances user engagement but also streamlines the user experience, offering a cohesive journey where users can seamlessly progress through quests while earning tangible rewards. The ability to directly link quests to our existing rewards system ensures users are consistently incentivized and motivated to participate, fostering a deeper level of engagement and loyalty within our clients’ platform ecosystems.

So, why should you consider integrating quests into your digital platform experience? 

As previously mentioned, the major advantage of introducing Quests to your platform is the ability to target your unique business goals, no matter what they are. By assigning users tasks within a quest, you can ultimately drive them toward certain actions on your platform and motivate them to explore different features or areas within your ecosystem. In other words, whether your aim is to increase user engagement, drive subscriptions, or promote specific features on your platform, quests provide a versatile tool for aligning user behaviour with your overarching business objectives.

For example, if your major goal is to drive new user subscriptions, you could introduce a Quest that involves “Inviting 3 Friends to the Platform.” By adding this as a task, users are incentivized to invite their friends to join your app experience. Plus, while they work towards completing the Quest at hand to earn rewards, you can enjoy a boost in your user subscription rate.

What’s more, regardless of your unique business goal, integrating Quests will work to subsequently improve user retention rates and result in valuable user data collection. No matter the tasks they involve, Quests incentivize users to spend more time within your app or website as they strive to complete tasks on time and earn rewards. 

Additionally, as users engage with quests, you gain valuable insights into their preferences, behaviors, and engagement patterns specifically tied to quest-related activities. This granular data allows for a deeper understanding of how users interact with your tools, enabling you to fine-tune quest designs, tailor rewards, and optimize the overall platform experience for enhanced user satisfaction and long-term engagement.

In 2023, LiveLike and Loco partnered to gamify the entire Loco mobile app experience and take things to the next level in terms of fan engagement with LiveLike Quests. The collaboration started with the creation and implementation of our quest feature within every livestream on the platform to encourage greater livestream interaction. Now, Loco uses LiveLike to power four different types of quests for users, including daily quests, fan quests, top fan quests, and super fan quests, each gradually increasing in difficulty and reward potential.

By integrating quests into the Loco platform and tying them to the LiveLike rewards system, Loco users are motivated to spend time tuning into Loco livestreams and interacting with Loco streamers. For each livestream minute watched and interaction completed, users earn points that are automatically converted into Loco gold currency that can be redeemed for real gift cards to Amazon, Google Play, and more.

And the results speak for themselves! Since its launch, over 1 million users have initiated a LiveLike-powered quest on the Loco platform, with 70% of users successfully completing at least one quest.

Also in 2023, YES collaborated with LiveLike to launch the “YES Rewards” loyalty program, pioneering the first app-based loyalty program for TV sports viewing. The program debuted mid-Yankees 2023 season and introduced the ability for fans to earn prizes and deepen their connection with the YES brand by engaging with YES App content and features through LiveLike-powered Quests.

Now on the YES Rewards platform, fans can earn points by watching games, viewing other YES App programs (such as VOD), engaging with app features such as Pick-N-Play and Pick-N-Play Live, and more. Moreover, thanks to our integration with Prizeout, rewards earned on YES Rewards are then redeemable for real gift cards.

Since its launch, YES Rewards has proven to influence user behavior, with over 200k users onboarded in the first four months of launch, and an over 50% increase in active participation in in-game interactive modules.