LiveLike’s Top 5 Summer Updates

As the days grow shorter and the leaves begin to change, it’s time to look back on the exciting updates and announcements LiveLike brought to the world of sports and entertainment over the summer. We’ve had a remarkable season filled with innovation and progress, and now it’s time to recap our major updates. So, let’s get into it!

  1. YES Rewards: A Loyalty Program Like No Other

Last month, LiveLike took the sports viewing experience to the next level with the introduction of YES Rewards, an innovative app-based loyalty program with YES Network. This groundbreaking initiative is the first of its kind, designed exclusively for TV sports viewing. 

Why It’s Important: YES Rewards brings a gamified twist to your sports broadcasts, offering badges, points, quests, leaderboards, and even predictions to those watching at home. With YES Rewards, fans are no longer just spectators; they’re active participants in the game. Accumulating points, competing with friends, and unlocking exciting rewards – all while enjoying their favorite events. It’s a game-changer for fan engagement, making every moment of the game more immersive and rewarding.

  1. Partnering with Loco: A New Era for Gaming

This summer, we ventured into the gaming world with an exciting partnership alongside Loco, the world’s leading independent esports and live-streaming platform.

With this partnership, Loco is leveraging our platform to drive brand affinity, retention, and loyalty within the gaming community, identifying superfans and rewarding them with a host of engaging features, including quests, status badges, and redeemable points for prizes.

Why It’s Exciting: This collaboration is a win-win for both industries. For gamers, it means access to LiveLike’s powerful interactive tools, creating a more engaging and interactive streaming experience. For LiveLike, it’s a significant step towards expanding our reach and showcasing our capabilities beyond traditional sports.

  1. Enhanced Social Experiences: Comments, Social Graph & Activity Feed

At LiveLike, we understand the importance and power of replicating social media-like experiences within our platform. That’s why we were excited to introduce Comments-as-a-Service, Social Graph-as-a-Service, and Activity Feed-as-a-Service this summer. 

Let’s break it down:

Comments-as-a-Service: With this update, we’ve added more comment capabilities than ever before, with the ability to integrate individual comments or host asynchronous comment boards, allow your users to comment on anything on your platform (blogs, videos, live streams, etc.), create, moderate, delete, and sort comments and comment boards, block and ban users, and even tie comments to your loyalty systems to reward users for their interactions.

Social Graph-as-a-Service: We’ve made it easier than ever for fans to build and maintain their network, and to connect and share while defining their relationships with other users, whether they’re friends, followers, or customized connections. This encourages user participation and personalization, fostering a sense of community and individuality within your platform. What’s more, it offers valuable insights by analyzing user connections, providing you with a deeper understanding of user behavior and preferences.

We also prioritize user privacy with features like connection requests and profile controls, allowing users to manage their connections and protect their personal information.

Activity Feed-as-a-Service: No more FOMO! Keep your users informed and engaged with a consolidated, chronological feed of real-time updates. Activity Feed-as-a-Service ensures that your platform users are always in the loop, whether it’s about product updates, community discussions, trending content, or even of rewards and achievements they’ve earned through their interactions, fostering a sense of accomplishment. Personalization is key, as it tailors content to their interests; users can even curate their own feeds, connecting with friends and influencers, which fosters a stronger sense of community. 

Why It Matters: There’s a reason people are so hooked on social media. Imagine offering your users the same ability social media offers to connect, interact, and stay informed without ever having to leave your proprietary platform. It’s all about bringing the social aspect of sports and entertainment to the forefront, making your platform the central hub for user engagement, fostering a thriving community, and increasing user retention.

  1. Powering User Engagement and Loyalty with Insider, Segment, and mParticle

This summer, LiveLike joined forces with CDP powerhouses Insider, Segment, and mParticle, ushering in a new era of user engagement and rewards.

Why It’s Transformative: By harnessing the power of data, we can provide more personalized experiences, tailor rewards to individual preferences, and ultimately deepen the connection between fans and their favorite content. It’s a win for fans who get more of what they love and a win for LiveLike as we continue to innovate and lead the way in fan engagement.

Our synergy with these CDPs allows us to leverage rich first-party data stored within them, fuelling our polls, quizzes, alerts, promotions, and more, and in turn, reducing churn and boosting monetization for brands. In return, we also provide CDPs with access to valuable first and zero-party data collected by LiveLike features, enabling comprehensive customer profiling.

  1. LiveLike Quests: Fostering Meaningful Interactions

Last but certainly not least, we’ve introduced LiveLike Quests to our loyalty offering, with the goal of fostering more meaningful interactions on your platform. 

Quests are curated sets of tasks designed to help users achieve specific goals, potentially earning them badges or unique user statuses. This checklist-style approach adds a dynamic and motivating element to user experiences as they actively work towards certain goals on your platform through Quests.

Why It’s Exciting: Quests tap into a fundamental aspect of human psychology – the innate drive to complete checklists and experience a sense of accomplishment. As humans, we’re wired to seek closure and satisfaction by ticking off tasks on our to-do lists. Quests harness this intrinsic desire, transforming it into a powerful motivator for users.

It’s like a game within a game, offering users a compelling reason to return to your platform repeatedly. Whether it’s to complete onboarding steps, explore new product features, or compete in challenges against friends, the Quest system turns each interaction on your platform into a step towards a larger goal and a reason to return.

 

All in all, LiveLike’s top 5 summer updates represent exciting leaps forward in the world of fan engagement for sports and entertainment. From gamified loyalty programs to expanding into the gaming industry, enhancing social experiences, and leveraging data for personalized engagement, LiveLike is at the forefront of innovation. 

We’re proud of what we’ve achieved so far, and we’re even more excited about what the future holds. Stay tuned for more exciting developments as we continue to redefine how fans experience their favorite sports and entertainment content.

Get in touch to learn more about the power of social media lookalike experiences or to find out how LiveLike can enhance your platform experience.

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